Fractional Creative Direction
Senior creative direction for apparel brands that need a leader, not another freelancer.
- Starting at
- $4,500/month
- Shape
- Ongoing creative leadership
- Best when
- You need senior creative leadership without a full-time hire.
What it is
I set the creative vision, direct brand, product, and campaigns, hold the standard on the work, and lead the team, with AI systems built in where they earn their place.
What that covers
- Brand and seasonal creative direction, concept through shipped work
- Product, campaign, and photoshoot direction
- Team leadership, creative review, and the standard the work is held to
- AI workflows folded into the creative process, not bolted on
Why this is different from the builds
Steps 00 through 03 hand you systems and leave. This one does not leave. It is the option for brands where the gap is not a missing workflow but missing creative leadership, and where a Sprint would be solving the wrong problem.
You work with me directly, not a junior team learning on your account.
What does a fractional creative director do?
A fractional creative director sets the creative vision and holds the standard on the work without being a full-time hire. In practice that is brand and seasonal direction from concept through shipped work, product, campaign and photoshoot direction, creative review, and leading the team.
How much does a fractional creative director cost?
Fractional Creative Direction at Flume & Field starts at $4,500 a month. Scope is agreed before the engagement starts, so the cost is known rather than billed by the hour. It is built for apparel brands that need senior creative leadership without carrying a full-time salary.
When should a brand hire a fractional creative director instead of a full-time one?
When the brand needs senior creative leadership but not forty hours of it. A fractional director brings the direction, the standard and the team leadership of a senior hire without the salary. The usual alternative, hiring another freelancer, buys execution and leaves the leadership gap open.